With all the beer and laughter, it looks a lot like a college improv show. But this weekly meeting in New York City is all business.
“We like to say the best ideas in the world don’t come from the board room, they come from the living room,” said Ben Kaufman.
It’s an unusual approach for a consumer products company that brought in $48 million in revenue last year — unless, of course, that company is Quirky.
“Good ideas should be out there because they’re the best ideas,” Kaufman said, “not because they’re the ideas of the people that somehow have the means to be able to do it.”
Quirky manages an international online community — some 900,000 strong — that submits, tweaks, and every Thursday night votes on all sorts of product ideas.
And what they vote on gets made.